Strategic
Planning Services
Next
to payroll, real estate costs often rank as a corporation's
second largest expense. Despite the financial magnitude of real
estate, it has historically ranked at the low end of corporate
concerns. Whether leased or owned, real estate represents a
significant capital commitment. In addition, the location of
a corporation's real estate, or more specifically, where it
is doing business can greatly impact a company's labor cost,
recruiting, transportation costs, accessibility to markets and
materials, exchange of ideas, technology, and even a national
and international image, to name but a few factors. Strategic
Planning means that the corporation must stop viewing its real
estate simply as an expensive, but necessary cost of doing business
and start viewing it as a tool to support and build market share,
customer services, product innovation, productivity, profit,
and other corporate goals.
