| SUSAN J. FRIEDMAN
Director
of Research
Susan Friedman brings to Pollina Corporate Real Estate more than 25 years of experience in real estate consulting experience. Ms. Friedman's broad experience includes retail analysis involving shopping center trade area delineation, competitive analysis and site potentials as well as location analysis for corporate office, warehouse and industrial facilities. In this capacity, she has helped secure locations for a number of companies by analyzing factors such as labor markets, transportation systems, image, local governmental services, and taxation.
As Assistant Director of Research, Ms. Friedman worked for twelve years at Homart Development Co., a national retail estate developer purchased by General Growth Properties from Sears, Roebuck and Co. in 1995. A specialist in the field of identifying and evaluating markets, and calculating their potential patronage for various categories of goods, Ms. Friedman personally conducted feasibility studies for the development and/or acquisition of numerous regional malls nationwide, including Omaha, Nebraska, Bosie, Idaho, Orlando, Florida, Philadelphia, Pennsylvania, and Austin Texas. While at Homart, Ms. Friedman was also responsible for directing the company's research effort in analyzing the feasibility of constructing office buildings in markets such as Chicago, Boston, New York, Washington, D.C., Atlanta, San Francisco, Phoenix and Los Angeles.
Ms. Friedman also worked as Senior Loan Analyst at B.B. Cohen & Co., a mortgage-banking firm, where she analyzed and underwrote new and existing commercial, residential and industrial properties, as well as condominium conversions and land acquisitions. Prior to that, she worked as a Senior Analyst at Romanek-Golub and Co., a Chicago-based real estate firm, and as a Research Analyst at Landmarks Preservation Service, a not-for-profit preservation group.
Ms. Friedman received her A.B. and A.M. from the University of Chicago in Geography, specializing in Urban Geography. She received her M.M. in Marketing and Finance in 1987 from the J.L. Kellogg Graduate School of Management, Northwestern University.
Ms.
Friedman is a member of the Urban Land Institute, International
Council of Shopping Centers and Lambda Alpha Land Economics Society.
She was a member of the Steering Committee and Board of Directors
of the University of Chicago Club of Metropolitan Chicago for
over ten years and served as Treasurer from 1986 through 1990.
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